Tag Archives: advertising

Better than good

Capitalism is highly competitive environment and in many businesses it’s not enough to be good.

The best pianist in Lithuania went to Moscow and there was 200 like him.

The internet is highly competitive, it’s not that hard to get views, likes, comments, but all the hardness becomes when you want to pay bills by creating.

And you might be good, but not good enough.

You could also create content just to create, but that would just be a waste of effort.

Today creating a few blog posts won’t earn you anything. And creating content for profit, or even fun, is hard tiresome work.

And sometimes I think that I am doing free unpaid labor rather than making a business or some serious money. But since I don’t have anything else to do – I can do it.

Most people would have given up by now, but I keep going. You know – working for free doesn’t make any sense in capitalism.

So, if you are working alone as I am – you really can’t compete with full teams, companies that have advertising budgets even when you’re good.

Is It Worth Advertising Free Content

When I first started creating content for the internet I had a website. I didn’t sell anything nor I had ads and whatnot, but I wanted views.

So then I decided to advertise my website, I got the attention but it costed me 100 Litas back then.

But the problem wasn’t the views, it was that I didn’t sell anything.

If you are thinking of advertising your website which is just some blog, or some other social media post – don’t do it. Attention is fleeting, people who pressed or engaged with your ad will disappear as soon as you stop paying for the ad.

Ideally when you buy ads, you want attention to convert into a return of customer acquisition.

Typically the return of an investment is 10%, but if you don’t sell anything the return will be 0%. So you will be losing money for attention, views, likes, comments and these are vanity metrics which don’t buy kebabs for you.