Tag Archives: free content

Is It Worth Advertising Free Content

When I first started creating content for the internet I had a website. I didn’t sell anything nor I had ads and whatnot, but I wanted views.

So then I decided to advertise my website, I got the attention but it costed me 100 Litas back then.

But the problem wasn’t the views, it was that I didn’t sell anything.

If you are thinking of advertising your website which is just some blog, or some other social media post – don’t do it. Attention is fleeting, people who pressed or engaged with your ad will disappear as soon as you stop paying for the ad.

Ideally when you buy ads, you want attention to convert into a return of customer acquisition.

Typically the return of an investment is 10%, but if you don’t sell anything the return will be 0%. So you will be losing money for attention, views, likes, comments and these are vanity metrics which don’t buy kebabs for you.

Is It Worth Investing Money Into Free Content

I can create content, my problem was that people weren’t willing to support my projects directly.

I wrote two Lithuanian books by myself and actually paid money to voice them and then I put them on YouTube. So I invested 200€ for 2 audio books and put them onto YouTube.

All I got back was comments “nice book, will there be more?” and bunch of likes.

My YouTube channel was not monetized.

So, if you are thinking about investing money into content that you will be giving for free on YouTube or any other platform – I suggest you don’t do it, unless you don’t want return on the investment.

You could invest 1000000€ into piece of content and give it away, but you wouldn’t basically earn nothing back from YouTube.

Most people do not earn from YouTube as their content is not monetized, or their monetized content doesn’t get much views and the ad return is ridiculously low.

If you have 200€, create a product that you will sell instead of giving it away for free. On YouTube you will get views, but views =/= money back.