When I first started creating content for the internet I had a website. I didn’t sell anything nor I had ads and whatnot, but I wanted views.

So then I decided to advertise my website, I got the attention but it costed me 100 Litas back then.

But the problem wasn’t the views, it was that I didn’t sell anything.

If you are thinking of advertising your website which is just some blog, or some other social media post – don’t do it. Attention is fleeting, people who pressed or engaged with your ad will disappear as soon as you stop paying for the ad.

Ideally when you buy ads, you want attention to convert into a return of customer acquisition.

Typically the return of an investment is 10%, but if you don’t sell anything the return will be 0%. So you will be losing money for attention, views, likes, comments and these are vanity metrics which don’t buy kebabs for you.